IMAX (an abbreviation for Image Maximum) is a motion picture film format and a set of cinema projection standards created by the Canadian company IMAX Corporation and developed by Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw.
Gravity saw widespread popularity in IMAX theaters. Film critic Doug Walker said that seeing Gravity in the front row of the IMAX (there were no seats left) actually turned out to be a great decision as it immersed him in the film completely. Walker suggested others see it as such.
IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems. Since 2002, some feature films have been converted (or upgraded) into IMAX format for display in IMAX theatres and some have also been partially shot in IMAX. IMAX is the most widely used system for special-venue film presentations. As of September 2012, there are 697 IMAX theatres in 52 countries.
Some popular variants of the IMAX include IMAX Dome, IMAX HD and IMAX 3D. Gravity was rereleased in 2014 in IMAX 3D.
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